Last modified: 2023-08-04 by zachary harden
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image by Zachary Harden, 25 January 2022
FIFA, together with three United Nations agencies, will run a range
of campaigns during the FIFA World Cup Qatar 2022 to send messages
promoting health, unity and non-discrimination to the billions of
worldwide viewers across multiple channels. These campaigns have taken
into account feedback received from our member associations who, like
FIFA, are committed to using the power of football to effect positive
change around the world.
Each round of matches will be associated with its own dedicated
campaign designed to maximise reach and impact. These will be run
together with FIFA’s partner agencies from the United Nations,
including the United Nations Educational, Scientific and Cultural
Organization (UNESCO), the World Food
Programme (WFP) and the World Health Organization (WHO).
Messaging opportunities will be provided to the participating teams
via the team captains’ armbands during matches, with supporting
content being displayed on LED screens around the pitch, on giant
screens and on flags in the stadiums, together with additional
amplification on FIFA’s digital platforms and through media,
stakeholders, and other public activities.
Esteban Rivera, 20 November 2022
image by Zachary Harden, 20 December 2022
The flag is a blue horizontal background featuring a dark purple
ribbon in the shape of a heart and inside, a football based on the
Adidas Telstar design, which is based on the Telstar satellite,
featuring a Truncated icosahedron pattern with a 32-panel
black-and-white ball based on the work of Danish amateur goalkeeper
Eigil Nielsen used first at the 1970 FIFA World Cup and then used for
the 1972 and 1976 UEFA European Championships as well. Below the
campaign's name is the FIFA title card in black letters and white
background (resembling a miniature version of the current flag) and
the vertical (upside down) ™ symbol. The first flag was displayed
during the inaugural match of Qatar vs. Ecuador during the 2022 FIFA
World Cup Sunday,
November 20 at Al Bayt Stadium in Doha.
Esteban Rivera, 20 November 2022
image by Zachary Harden, 20 December 2022
Initially set to be unveiled for the second Group Stage of the current FIFA
World Cup today during the Netherlands vs. Ecuador match the "Save the Planet"
flag was spotted. The flag is green with the logo up top with the associated hashtag at the bottom.
Esteban Rivera, 25 November 2022
image by Zachary Harden, 20 December 2022
Today during the Wales vs. England match at the FIFA World Cup 2022
the "Protect Children" flag was spotted, as part of the current FIFA
Social Campaign.
Esteban Rivera, 29 November 2022
image by Zachary Harden, 1 February 2023
Set to be unveiled for the Round of 16 current FIFA World Cup, today during the Japan vs. Croatia match the "Education for all" flag was spotted.
Esteban Rivera, 5 December 2022
image by Zachary Harden, 1 February 2023
Set to be unveiled for the Quarter-finals current FIFA World Cup
, two days ago during the Morocco vs. Portugal match the "No
Discrimination" flag was spotted.
Esteban Rivera, 12 December 2022
image by Zachary Harden, 4 August 2023
Set to be unveiled for the Semi-finals current FIFA World Cup,
today during the Argentina vs. Croatia match the "Be active" flag was
spotted.
Esteban Rivera, 13 December 2022