Last modified: 2023-07-22 by ian macdonald
Keywords: australia | airline | ansett | qantas | australian national flag | stars: southern cross | southern cross | a | kangaroo |
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image by António Martins, 24 Apr 2006
The airline company
Ansett, which is currently dying or about to be resurrected, depending
on who you believe, had a very good flag based on the Australian flag.
It had the Ansett logo (consisting of a yellow A-shape without the cross
bar, the right arm thicker than the left, with a white seven pointed
star nestled against/into the right arm at the bottom), at the hoist,
with the star roughly in the position of the commonwealth star on the
Australian national flag, and the southern cross in the fly as in the Australian national flag. In my opinion it was quite a good
corporate flag. However, I have always found it interesting the
way that the older, "establishment" airline, Qantas, has the symbol that
is part of many people's idea for a new national flag (and makes some
people say the proposals look too much like an airline flag), whereas
the newer airline has the symbol using elements of the current national flag, and a flag which is very similar.
Jonathan Dixon, 28 October 2001
In my humble opinion, the flag looks even better when flying, when the contrast between the two shades of blue is less distinct. There is a nice photo here.
This design was also used by Ansett as the logo on the tails of the
aircraft. Before this logo was adopted, the Australian national flag
itself was used on the tails. The Ausflag site contains a speech by Frank
Sartor (then Lord Mayor of Sydney) which quotes Ansett's
marketing director saying that the change was due to marketing research on
how the flag logo was not perceived as Australian in the Asian market.
Jonathan Dixon, 25 April 2006
When Ansett went broke a few years ago, after the final flight the staff
performed a little "ceremony" in which they folded an Ansett flag while
the Last Post was played, in the manner of a military funeral. This
generated a little controversy back then, as some people considered it
disrespectful to "mock" the war dead.
Miles Li, 25 April 2006
image by Miles Li, 3 September 2016
[Red with a white star surrounded by the letters A N A.]
Here was the flag of the Australian National Airways. Formed in 1936
as a amalgamation of several regional airlines; taken over by Ansett
in 1957.
Miles Li, 22 July 2008
image by Miles Li, 3 September 2016
Australian National Airways traced its origin back to 19 March 1932, when
Flinders Island Airways was established in Tasmania. On 1 October that year, it
partnered with William Holyman & Sons Pty. Ltd.,
and renamed Tasmanian Aerial Services Pty. Ltd.
Miles Li,
3 September 2016
image by Miles Li, 3 September 2016
On 13 May 1936, Holyman's Airways partnered with
Adelaide Steamship Company and Orient Steam
Navigation Company, and renamed Australian National Airways. It ceased to
exist as a separate entity on 21 October 1957, when it merged with
Ansett to form Ansett-ANA.
Miles Li,
3 September 2016
image by Miles Li, 20 July 2016
Matthews Aviation (1928-1936) is known for its flying boat services between
Melbourne and Tasmania. Since no colour image of the flag is known to exist, the
colour scheme shown here is an educated guess, based on black-and-white
photographs of the flag as painted on the tail fins of the flying boats.
Miles Li, 20 July 2016
image by António Martins, 26 Apr 2006
My memory is that Qantas has a flag with a white kangaroo in a red triangle at the
hoist, as on an aircraft tail, while the rest of the flag is white
containing the name "QANTAS" in black. I saw some flags that could have
been these outside a Qantas building in Mascot, Sydney last week, but I
cannot be sure that this description is correct.
Jonathan Dixon, 25 April 2006
Correct except that the fly is in plain white, without any letter or
symbol.
Miles Li, 25 April 2006
image located by Paul Bassinson, 7 June 2023
An image of a flag of Qantas, in addition to the image posted above from
April 2006, obtained from
https://www.facebook.com/qantasna shows a variant with the name in black.
Paul Bassinson, 7 June 2023
image by Miles Li, 25 April 2017
[Blue with "QEA" in yellow in the canton, white federation (7-pointed) star in lower hoist, white southern cross in fly (as in the national flag) and the "Speedbird" logo in yellow in the centre of the flag.]
Qantas was formally known as Quantas Empire Airways between 1934 and 1967. The Speedbird desigated the QEA as a joint venture between Qantas and British Overseas Airway Corporation.
Miles Li, 26 July 2008
Speedbird, the name given to the logo used on
the flag, is also used as a call sign by some British Airways
aircraft to this day. The logo itself has evolved since, and is currently known as the "Speedmarque".
Sources: British Airways, web site, as consulted 26 July 2008; www.logorip.com, as consulted 26 July 2008
Colin Dobson, 26 July 2008
image by Miles Li, 31 January 2017
[Blue with red flying kangaroo, wing in white outline, and "QEA" in yellow in lower fly.]
image by Miles Li, 8 April 2015
[Red with white lined globe and winged kangaroo.]
image by Miles Li, 25 December 2015
The pennant of Trans Australia Airlines, as displayed on the fins of their
aircraft during the 1940s-50s.
Miles Li,
25 December 2015