Salmon Arm, British Columbia (Canada)

Columbia-Shuswap Regional District

Last modified: 2021-06-05 by rob raeside
Keywords: salmon arm |
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• Description of the flag
• Previous flag

See also:

• Columbia-Shuswap Regional District
• Municipal and County Flags of British Columbia
• British Columbia
• Canada

Description of the flag

Salmon Arm, British Columbia has chosen a new flag:
https://www.kelownacapnews.com/news/majority-of-council-salutes-new-flag-for-salmon-arm/:

A new look will be waving from the skies above the city hall courtyard. Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark � �Salmon� in orange and �Arm� in teal, with �Small city, big ideas� printed in smaller teal letters below.

Rob Niewenhuizen, the city�s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy. His report stated �with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm�s competitive advantages and our unique and authentic story.�

In October 2018, council voted unanimously in support of the �Small city, big ideas� brand, and staff were told to gradually change over to the new branding.

The flag�s turn has arrived. The Salmon Arm Economic Development Society�s samples were based on the city�s branding guidelines. They included three versions similar to the white one recommended: an �Ida blue�, an orange, and a light blue �Lakeshore� background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. �Small city, big ideas� was larger with �Salmon Arm� smaller as the tagline. Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words �Salmon Arm� were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Previous flag

image by Darrell Neuman, 1 June 2011