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Colombia - Commercial Flags - Part II

Last modified: 2017-09-29 by zoltán horváth
Keywords: colombia |
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Editorial Note: FOTW does not report commercial flags unless such flags have a vexillological value. The presentation of such a flag shouldn't be interpreted as a recommendation of any company or its products.

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Empresa de Telecomunicaciones de Bogotá

image by Zoltan Horvath, 18 January 2014

ETB (Empresa de Telecomunicaciones de Bogotá, Bogotá Telecommunications company) known before as Empresa de Teléfonos de Bogotá (Bogotá Telephone Company), was originally established in 1884 as CTC (Companía de Teléfonos de Colombia, Colombian Telephone Company).
The flag is the logo in inverted colors (that is the letters in white on a blue background), on a horizontal flag.
Image of flag taken from CM& tv news  on March 19, 2013.
For additional information go to: ETB (official website)
Esteban Rivera, 14 January 2014


image by Zoltan Horvath, 27 December 2011

Grupo Exito (Exito in Spanish means "success", and has a punctuation mark in the "E", thus it sould be written Éxito; however for commercial reasons to keep all the letters equal to each other on the signboards and all the publicity, the accent was stripped from the original word).
Grupo Exito started as Almacenes Exito (Exito stores) in 1922, when Luis Eduardo Yepes, a native from Medellin opened up a store in the city of Barranquilla to supply the people with all the goods needed for the local carnival, called "Carnaval de Barranquilla" (Barranquilla Carnival). Then later on, with a much wider offer, he started a series of chains in the Atlantic Coast of Colombia and named his stores LEY (an abbreviation of his initials). It is also worth mentioning that LEY in Spanish means law. Parallel to this, in 1949 Gustavo Toro Restrepo opened up the first Exito store, owned by Almacenes EXITO S.A. later on, Almacenes EXITO S.A. establishes a company called Didetexco S.A. which manufactures most of the garments and textiles sold in Exito stores.
Also parallel to this in 1905 Spaniard José Carulla Vidal establishes a store in Bogota called El Escudo Catalán (The Catalan Shield), later renamed to Carulla.
Later on LEY stores where transformed in 1959 into the holding CADENALCO (Gran Cadena de Almacenes Colombianos S.A.) which operated all LEY stores. Parallel to this, in 1967 Jorge and Margaret Bloch opened up a store named La Huerta (Market Garden) in Bogota, now called Pomona, and later expanded with several stores. Also, parallel to this in 1969 Alberto Azout established a chain store called Vivero in Barranquilla.
In 1974 CADENALCO acquires the chain store Pomona (previosuly known as Almacenes La Candelaria). In 1992 CADENALCO opened up SuperLEY stores under a new format, still keeping the old LEY stores. In 1995 Almacenes EXITO S.A. acquires a percentage in Venezuelan retail store Cativen which operates Supermercados Cada and Hipermercados EXITO in Venezuela.
Then in 1999 Casino Groupe, a French retailer store acquires a percentage in the shares of Almacenes EXITO S.A. , and in turn, Almacenes EXITO S.A. acquires a percentage of shares in CADENALCO, starting talks of a future merger, which took place effectivelly in November 2001.
In 2000, Carulla and Vivero merge into one company called Carulla Vivero S.A. and then in 2007 Almacenes Exito S.A. acquires Carulla Vivero S.A., and also Groupe Casino acquires the majority of shares in the newly created Grupo Exito.
In early 2010, Venezuelan President expropiated several EXITO stores in Venezuela and opened up for allegedly manipulating prices in the already turbulent Venezuelan Economy and its hyperinflation. The stores's names were renamed Hipermercados Bicentenario, but the EXITO logos are still seen in the stores as well as the price tags.
Currently Group Exito operates several lines:
- Hypermarkets: EXITO, Vivero hypermarket stores
- Supermarkets: Carulla, Pomona and LEY stores
- Discount stores: Bodega Surtimax stores
- Specialized stores: Home Mart stores
- Local stores: Merquefacil stores.
The flag is a yellow horizontal flag with the logo on the middle.
Sources: <> and wikipedia.
E.R., 4 March 2010

Previous flag
image by Eugene Ipavec, 4 March 2010

Exito stores has changed its flag. The current flag is the new logo in the middle in a horizontal yellow flag.
Image (third flag from left to right): Picture taken on 24 November 2011
Esteban Rivera, 25 December 2011

Federación Colombiana de Ganaderos - FEDEGAN

image by Zoltan Horvath, 22 June 2014

FEDEGAN (Federación Colombiana de Ganaderos, Colombian Federation of Cattle raisers) was established on December 13, 1963 during the IX Congreso Nacional de Ganaderos (IXth National Congress of Cattle raisers).
The current flag is a white horizontal flag with the logo in inverted colors (that is, the logo in green, with green letters) in the middle. The explanation of the new image is found here.
The previous logo is seen here and the first logo is seen here.
Screenshot from CM& tv news broadcast of October 2, 2013.
For additional information go to: FEDEGAN (official website)
Esteban Rivera, 21 June 2014


image by Randy Young, 06 February 2015

Formacol is a plastic packaging Colombian company established in 1964.
Its flag is a white horizontal flag with the logo in the middle. The flag however, only has the logo, without the logo's inscription below. There's a picture seen here (third flag from left to right).
Image of flag. (Picture taken yesterday at their main office).
For additional information go to: Formacol (official website)
Esteban Rivera, 05 February 2015

Is the attached graphic an accurate representation of the Formacol flag? It was a little difficult for me to tell from the photograph, but I tried to follow your description by placing the company's logo on a white field and then erasing the inscription beneath it.
Randy Young, 06 February 2015

Positiva Insurance (Positiva Seguros)

image by Eugene Ipavec, 31 May 2010

On March 1 I found the flag of the Colombian Government company Positiva Seguros (Positiva Insurance). The flag can be seen in this link: (Source: CM& local tv news. The link is dated July 19, 2010) The flag is an orange horizontal flag with the logo in the middle.
The logo of Positiva seguros can be located here:  (notice that this version of the logo has the letters in orange, while in the flag, the colors are inverted, that is, the letters in white.) The explanation of the logo can be found here:
The company was created by Decree No. 3147 of 2008 (
For additional information please go to: Positiva Seguros (official website).
Esteban Rivera, 30 May 2011


image by Eugene Ipavec, 20 February 2010

Servientrega is a Logistics and Delivery company established in 1982, currently serving several cities in Colombia, as well as six countries abroad.
Its flag is a green horizontal flag with the logo on the middle.
Source: <>
E.R., 20 February 2010

Sociedad Colombo Alemana de Transporte Aéreo - SCADTA

image by Miles Li, 14 March 2015

Here is flag of SCADTA (Sociedad Colombo Alemana de Transporte Aéreo, Colombian-German Air Transport Society). Formed in 1919, it is the oldest predecessor of the modern-day Colombian airline Avianca. Given SCADTA's German ownership, it is little surprise that that its saltire flag recalls that of Lufthansa and of the pre-WWII Deutsche Zeppelin-Reederei.
Miles Li, 24 January 2014

Having worked in the aviation sector myself, and being an aviation enthusiast also, I have never seen a flag for this aviation company (only logos mainly on their airmail and flight schedules, but I have never seen a flag attributed to this company).
Esteban Rivera, 24 January 2014

Here is a reference: The light blue color of the cross is really a green St. Andrew's cross.
A similar flag with St. Andrew's cross had the German-Russian airline "Deruluft" (DEutsch-RUssische LUFTverkehrsgesellschaft AG). See please:  at
Jens Pattke, 24 January 2014

May I controvert your opinion on this, and say that the file you mention is not a flag, but a logo on some airmail.
Again, if anybody can mention a credible source where we can actually find a real flag of this company, I look forward to see it.
Esteban Rivera, 24 January 2014

The best image of the flag can be found here:
Another one (used as the background of a ticket) can be found here:
Of course, not every rectangular emblem is a flag. However since SCADTA had another logo (a simplified version of which was placed on the saltire), there is little doubt that this was indeed a flag.
Miles Li, 25 January 2014


If that's a flag, then there are two versions, as one has blue diagonals and the other green.
Peter Hans van den Muijzenberg, 25 January 2014

Here is yet another image: The saltire appears bluish green. Maybe the green shade was just the result of limitations in printing technology available locally at the time?
Miles Li, 25 January 2014

An airplane model builders wrote me. The last original flag of SCADTA is found in a glass case at the airport "Ernesto Cortissoz" in Barranquilla. The German-Colombian airline SCADTA had throughout its history three flags. A 1927 flag was the Lufthansa flag (blue with yellow St-Andrew-cross), instead of the Lufthansa-crane, the German-Colombian company introduced a SCADTA-condor. Image unkown. The white-red-green flag is then the second version.
Jens Pattke, 26 January 2014

I am still a bit skeptical about SCADTA having a flag (because no mention of it has appeared on any written or graphical material). However, I have to rely on Jens' comments that an airplane modeler told him there's one at the airport. I would like too see an official response from airport authorities, but that is going to be a little dificult: the Enersto Cortissoz International Airport was operated from 1996 until 2011 by a private contractor, ACSA (Aeropuertos del Caribe S.A.), even having an official website for the airport, but then Aerocivil took over management due to bad performance results.

Now, regarding the different logos of SCADTA, I have seen the following (but again, not all logos made it to become part of a flag...)
-  (and here logo in hi res)
-  (logo in color, seems to be a metal pin)
-  (logo in red/green scheme, different typography)
-  (logo in a newspaper add)
-  (picture of a paper scale model kit for a Ford Tri-Motor operated by SCADTA, displaying the first logo on the fuselage).
And here's another logo, with a more elaborate landscape, in different color composition:  and

Here's a photograph of what seems to be a meeting of SCADTA personnel (maybe administrative staff or shareholders, I'm not really sure) . There seems to be a SCADTA flag in that picture, but since it is in black and white, I'm not certain of what colors are there.
During 2012 and the commemoration of the Centennial of aviation in Colombia, a special gallery was opened in the Ernesto Cortissoz International Airport in Barranquilla, to display the history of SCADTA and the origins of aviation in Colombia. This exposition was possible through the collaboration of many people among them Universities, the city's Mayor and historians as well. Maybe it is in this gallery, that Jens came to the fact that there's an actual flag of SCADTA.
Esteban Rivera, 26 January 2014

I do concede that the satire on the SCADTA flag could be green.
Miles Li, 27 January 2014

There's a special group in Facebook (kind of "official") where relatives of founding members of this airline, as well as former and current pilots, historians, professors, etc., take part in recovering the history of this airline.
In this group there's a picture gallery of the Aviation Hall in the Ernesto Cortissoz Airport in Barranquilla where the supposed flag is found.
Here are two pictures that show the flag (if you can't access the file for not being member of the group, (here's the image link).
In this picture, one can see the Colombian flag (left) and the SCADTA right next to a Junkers Ju-52 flown by the airline. (if you can't access the file for not being member of the group, (here's the image link). In this picture, encased on a glass there's the flag of SCADTA.

Here's the cockade used in the first years of SCADTA :
(if you can't acces the picture, here's the image.) 
The source for this, is this picture of a Junkers F-13, showing it on the side (Image.)
Esteban Rivera, 05 February 2014

Possibily erroneous version with blue saltire

image by Miles Li, 14 March 2015


image by Randy Young, 21 February 2015

In Colombia there's an economic group (holding) called Grupo de Inversiones Suramericana S.A. (established in 1999 as Suramericana de Inversiones S.A., INVERSURA) the parent of the following subholdings:
- Suramericana de Seguros S.A. (<>) first established as Compañía Suramericana de Seguros S.A., in 1944. This company in 1997 split its investments in other related companies, aside from its core business in the insurance sector, thus creating Suramericana de Inversiones S. A., SURAMINV, which in turn became the mother company). Currently the name Suramericana de Seguros S.A. gathers actually two companies (for legal government reasons and regulatory rules in the country that states that a company that sells life and health insurance cannot be the same company that sells automobile and general insurance in order not to concentrate too much risk for operational reasons, thus having actually two companies, but in practice is just one). These two companies are: Seguros de Vida Suramericana S.A. and Seguros Generales Suramericana S.A.
- Compañía Suramericana Administradora de Riesgos Profesionales y Seguros de Vida S.A., SURATEP (<>) established in 1996, now called Seguros de Riesgos Profesionales Suramericana S.A
- Compañía Suramericana Administradora de Servicios de Salud S.A., and Susalud Medicina Prepapgada, SUSALUD (<>) established in 1990, now both merged and called EPS y Medicina Prepagada Suramericana S.A.
- I.P.S. Punto de Salud S.A., now called Servicios de Salud IPS Suramericana S.A.  
Sources: <>, <>.

Grupo Sura has a new corporate reorganization and also a variant flag, with colors inverted, as seen on this desktop flag
Esteban Rivera, 21 February 2015

Previous variant

image contributed by E.R., 23 July 2009

The flag of Grupo de Inversiones Suramericana S.A., INVERSURA, as well as its subholdings mentioned above, branded for maketing reasons as SURA is the logo and the "SURA" letters in white over a blue background, as seen in the pictures (taken May 29, 2009) here, here, here and here.
The internal company bulletin is showing the new change in logo and flag.
E.R., 23 July 2009


image by Zoltan Horvath, 28 January 2015

"TransMilenio is a bus rapid transit (BRT) system that serves Bogotá, the capital of Colombia. The system opened to the public on December 4, 2000 (hence the name Trans Millenium). The bus fleet, the terminals and all its operation is managed by the company Trasmilenio S.A."
The flag is a horizontal red flag with the logo in the middle.
Image is screenshot of RCN news channel broadcast on January 19, 2015.
For additional information go to TransMilenio (official website)
Esteban Rivera, 28 January 2015

Touring & Automovil Club de Colombia - ACC

image by Zoltan Horvath, 15 September 2017

"Touring & Automovil Club de Colombia (English: Touring and Automobil Club of Colombia), or simply 'ACC', is a nonprofit organization which gives assistance to road travelers, mechanics, supports motor sports and provides related services for auto users. It was founded on October 10, 1940 in Bogotá and formalized through (Executive) Resolution No. 33 of the Ministry of Jusitce, on April 16, 1941. It is a member of FIA, AIT (Alliance Internationale de Tourisme, official website) and FIVA (Fédération Internationale des Véhicules Anciens, official website)".
Sources:  and 

The flag is a dark blue horizontal background with the logo in the middle, as seen here (second flag from left to right)
For additional information go to ACC (official website)
Esteban Rivera, 12 September 2017