Last modified: 2021-08-25 by rob raeside
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image by Zoltan Horvath, 16 March 2013
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Earlier this year [2009] the Department of Tourism of the U.S. Virgin Islands
launched a new identity, designed by J. Walter Thompson, with a Mocko Jumbie, a
traditional stilt dancer, as its main icon.
"We decided it was time to adapt to the changing marketplace and develop a new
logo and branding that truly represents the U.S. Virgin Islands and symbolizes
the unscripted vacation experience that comes with having three very distinct
islands and a variety of unique experiences to choose from," explains
Commissioner of Tourism, Beverly Nicholson-Doty. "The Mocko Jumbie character
symbolizes the vibrancy of our people and our culture, while the stars represent
the enchanting and individual spirits of St. Croix, St. Thomas and St. John." (Image
of flag)
Source:
http://www.underconsideration.com/brandnew/archives/standing_stilt.php
Valentin Poposki posted in I Love Flags on 13 March 2013
As a footnote to Vanj's posting, VI Tourism flag was first introduced in
2009. I believe my original image was a cut and paste composite from the VI
Tourism websites cited below.
Sources:
http://www.loeser.us/flags/states3.html;
http://www.usvihta.com/;
http://www.visitusvi.com/
Pete Loeser, 16 March 2013
