Last modified: 2011-06-24 by bruce berry
Keywords: south african revenuie service | sars |
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SOUTH AFRICAN REVENUE SERVICE (SARS)
Stability, growth and unity are the key concepts behind the new Corporate
Image of the South African Revenue Service (SARS). The first step in a
Corporate Image is a logo, with the new logo reflecting the dynamic, forward-looking
nature of the SARS.
The triangle is formed from two separate parts, working together to form one whole. In the same way, SARS is formed from two separate parts, Inland Revenue and Customs and Excise, working together towards a common goal.
The lettering next to the triangle has forward movement, each letter reaching towards the next, moving towards a promising new future. SA in blue, short for South Africa. RS in green, short for Revenue Service.
Blue is the colour of stability, green is the colour of growth. The two are linked by a golden circle which is the symbol of wealth.
The new logo brings together the symbols of stability, growth and wealth, into a promise of a new era of success and prosperity.
A flag based on the logo has also been adopted.
It comprises three horizontal stripes of blue, white
and green, with the letters SARS, also in blue and green with the gold
ring linking the SA and RS, in the centre of the white stripe.
Source: SAVA Newsletter SN:32/02 (December 2002).
Bruce Berry, 3 Jul 2003
There is an article in Vexilla Nostra
(Jaargang 38, nr 2/237, 2003),
warning against using internationally unknown abbreviations on flags. It
shows the SARS-flag as an example.
The mysterious and contagious lung-disease "Severe Acute Respiratory Syndrome", better known as SARS, claimed over 8000 victims at the beginning of 2003, of whom 700 died; apart from that the economic impact was enormous, especially in China, Hong Kong, Taiwan, Singapore and Toronto.
Jarig Bakker, 03 Jul 2003
Just an aside - The South African Revenue Service has been around for
a lot longer than Severe Acute Respiratory Syndrome!
Either way, SARS is bad news!
Bruce Berry, 03 Jul 2003